Frequently asked questions

About 45% of consumers now use an AI assistant — ChatGPT, Gemini, Siri, Perplexity — when looking for a local service provider. A year earlier it was roughly 6%. Among people under 40 it is often the first place they look, before Google and before asking a friend.

For a service business that means nearly half your potential customers are handed a recommendation. If it is not your name, they call whoever it is. They never learn you existed.

Technically yes — the same way you could do your own electrical work. The information is public. The difficulty is not doing one thing; it is doing twenty things consistently every month while running your business.

Most owners we speak to tried something — claimed a Bing listing, wrote a blog post. What you are paying us for is the discipline and the systems, month after month.

Most businesses see their first AI recommendations within 30 to 60 days. Month one is foundation — listings, accuracy, initial content. Months two and three build momentum as reviews flow and content gets picked up.

By month four or five most clients are recommended consistently on at least one major assistant. Owning your category usually takes four to six months of sustained work. Businesses with an existing review base move fastest.

Yes. SEO reaches people who type into Google; this reaches people who ask an assistant. Right now roughly half your customers use each. Dropping either loses you half your leads.

Keep your SEO company doing what they do. Some of our work helps them too — reviews and content benefit both — but they are different problems.

Honestly: your competitors will eventually take the spot. You will coast for 60 to 90 days on work already done, then reviews stop arriving, content goes stale, and recommendations drift to whoever is showing up most consistently.

It is month-to-month after the first 90 days, deliberately. We would rather earn it than trap you.

One primary metric: how often AI recommends your business by name. Every month we run test prompts across the assistants — the same questions your customers ask — and record how often you appear, in what position, for which kinds of question.

We also track the drivers: review count and recency, listing accuracy, content coverage, and “best of” placements. The report is in plain English, not graphs.

It works for any local service business where customers ask “who should I call for X in my town” — plumbers, HVAC, electricians, roofers, dentists, landscapers, mechanics, attorneys, vets, pest control and dozens more.

ROI is fastest on high-ticket work, because one job covers months of service.

Ads rent attention: you pay per click and disappear the moment you stop. This builds a presence that gets you recommended without ad spend — and a recommendation carries more weight than an advert, so those leads tend to convert better.

Ads are rent. This is equity.

It cross-references sources before naming anyone: review volume and recency, presence on “best of” lists, content depth on your own site, information consistency across platforms, and third-party mentions.

It wants to be confident before it recommends someone. The more places that vouch for you, the safer your name becomes.

Yes — and a smaller market is an advantage right now, because there is less competition for the recommendation and fewer sources to get in order.

Run and read your visibility test, generate and manage reviews, publish new problem-specific pages, chase and maintain “best of” placements, keep every listing accurate, monitor competitors, and send you a report you can read in five minutes.

No, and anyone who does is guessing. What we commit to is the work, the measurement and the transparency — you see exactly what moved each month and what we are doing next.

Start with the free test. It costs you nothing, it is run by hand on your own business, and it either shows a problem worth fixing or it does not. Decide after that.